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Mikulic, J., Prebežac, D. and Dabić, M. 
ORCID: 0000-0001-8374-9719,
2016.
Importance-performance analysis: common misuse of a popular technique.
International Journal of Market Research, 58 (6), pp. 775-778.
ISSN 1470-7853
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Official URL: http://doi.org/10.2501/IJMR-2016-051
| Item Type: | Journal article | ||||||
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| Publication Title: | International Journal of Market Research | ||||||
| Creators: | Mikulic, J., Prebežac, D. and Dabić, M. | ||||||
| Publisher: | World Advertising Research Center Ltd. | ||||||
| Date: | 1 November 2016 | ||||||
| Volume: | 58 | ||||||
| Number: | 6 | ||||||
| ISSN: | 1470-7853 | ||||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Jonathan Gallacher | ||||||
| Date Added: | 18 Jan 2017 13:25 | ||||||
| Last Modified: | 01 May 2018 03:00 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/29812 |
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