Importance-performance analysis: common misuse of a popular technique

Mikulic, J, Prebežac, D and Dabić, M ORCID: 0000-0001-8374-9719, 2016. Importance-performance analysis: common misuse of a popular technique. International Journal of Market Research, 58 (6), pp. 775-778. ISSN 1470-7853

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Item Type: Journal article
Publication Title: International Journal of Market Research
Creators: Mikulic, J., Prebežac, D. and Dabić, M.
Publisher: World Advertising Research Center Ltd.
Date: 1 November 2016
Volume: 58
Number: 6
ISSN: 1470-7853
Identifiers:
NumberType
10.2501/IJMR-2016-051DOI
IJMR-2016-051Publisher Item Identifier
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 18 Jan 2017 13:25
Last Modified: 09 Jun 2017 14:11
URI: http://irep.ntu.ac.uk/id/eprint/29812

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