SME competitiveness through online brand communities: brand loyalty perspective

Poorrezaei, M. ORCID: 0000-0002-0725-3209 and Heinze, A., 2014. SME competitiveness through online brand communities: brand loyalty perspective. In: ISBE (Institute for Small Business and Entrepreneurship) Conference 2014, Manchester Conference Centre, Manchester, 5-6 November 2014.

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Item Type: Conference contribution
Creators: Poorrezaei, M. and Heinze, A.
Date: November 2014
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 19 Jan 2017 10:54
Last Modified: 09 Jun 2017 14:11
URI: http://irep.ntu.ac.uk/id/eprint/29850

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