Market orientation development in family owned small and medium enterprises

LAWRENCE, A., 2011. Market orientation development in family owned small and medium enterprises. MPhil, Nottingham Trent University.

[img]
Preview
Text
200030_Mphil_FinalReport_AL_Mar 2011.pdf

Download (2MB) | Preview

Abstract

This research examined the nature of Market Orientation and analysed the extent of Market Orientation development in family owned small and medium sized enterprises. The causes and means that may be instrumental in developing a Market Orientation were also evaluated using a case study approach. A paucity of knowledge was identified in this area of researching Market Orientation in family owned SMEs especially with a qualitative methodology. The lack of research and need for balancing the importance of the disciplinary foundation of marketing with consideration to constraints of small business by adapting the implementation process of small business marketing was highlighted in the literature review. Accordingly a balanced approach was adopted of considering the Market Orientation concept as universal in principle whilst adapting it to the unique characteristics of family owned small and medium sized enterprises by emphasising some differences in the extent of Market Orientation and in the process of Market Orientation development. Accordingly the Researcher built an integrated conceptual framework using the SME stages model as a starting point and superimposing the effect of family ownership to focus on the process of Market Orientation adoption.

Item Type: Thesis
Creators: Lawrence, A.
Date: 2011
Rights: This work is the intellectual property of the author. You may copy up to 5% of this work for private study, or personal, non-commercial research. Any re-use of the information contained within this document should be fully referenced, quoting the author, title, university, degree level and pagination. Queries or requests for any other use, or if a more substantial copy is required, should be directed in the owner(s) of the Intellectual Property Rights.
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 09:35
Last Modified: 09 Oct 2015 09:35
URI: http://irep.ntu.ac.uk/id/eprint/299

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year