Online brand community: the elaboration likelihood model perspective

Poorrezaei, M. ORCID: 0000-0002-0725-3209, 2015. Online brand community: the elaboration likelihood model perspective. In: Academy of Marketing e-Marketing Special Interest Group (SIG), University of Birmingham, Birmingham, 2015.

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Item Type:	Conference contribution
Creators:	Poorrezaei, M.
Date:	2015
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	20 Jan 2017 15:19
Last Modified:	09 Jun 2017 14:11
URI:	https://irep.ntu.ac.uk/id/eprint/29910

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