Online brand community: the elaboration likelihood model perspective

Poorrezaei, M. ORCID: 0000-0002-0725-3209, 2015. Online brand community: the elaboration likelihood model perspective. In: Academy of Marketing e-Marketing Special Interest Group (SIG), University of Birmingham, Birmingham, 2015.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Poorrezaei, M.
Date: 2015
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 20 Jan 2017 15:19
Last Modified: 09 Jun 2017 14:11
URI: http://irep.ntu.ac.uk/id/eprint/29910

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year