A model of customer engagement in online brand community: the dual-intention information processes

Poorrezaei, M. ORCID: 0000-0002-0725-3209, 2015. A model of customer engagement in online brand community: the dual-intention information processes. In: Academy of Marketing E-Business and E-Government Special Interest Group (SIG), University of Bradford, Bradford, 9-10 July 2015.

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Item Type:	Conference contribution
Creators:	Poorrezaei, M.
Date:	July 2015
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	23 Jan 2017 11:25
Last Modified:	09 Jun 2017 14:11
URI:	https://irep.ntu.ac.uk/id/eprint/29916

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