Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding

Winfield, S. ORCID: 0000-0001-7987-9908 and Richardson, Y., 2016. Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding. In: C. McIntyre, T.C. Melewar and C. Dennis, eds., Multi-channel marketing, branding and retail design: new challenges and opportunities. Bingley: Emerald, pp. 51-72. ISBN 9781786354563

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Item Type:	Chapter in book
Creators:	Winfield, S. and Richardson, Y.
Publisher:	Emerald
Place of Publication:	Bingley
Date:	2016
ISBN:	9781786354563
Identifiers:	Number Type 10.1108/978-1-78635-456-320161008 DOI
Divisions:	Schools > School of Art and Design
Record created by:	Jonathan Gallacher
Date Added:	23 Jan 2017 16:50
Last Modified:	09 Jun 2017 14:11
URI:	https://irep.ntu.ac.uk/id/eprint/29950

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