Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding

Winfield, S. ORCID: 0000-0001-7987-9908 and Richardson, Y., 2016. Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding. In: C. McIntyre, T.C. Melewar and C. Dennis, eds., Multi-channel marketing, branding and retail design: new challenges and opportunities. Bingley: Emerald, pp. 51-72. ISBN 9781786354563

Full text not available from this repository.
Item Type: Chapter in book
Creators: Winfield, S. and Richardson, Y.
Publisher: Emerald
Place of Publication: Bingley
Date: 2016
Identifiers:
NumberType
10.1108/978-1-78635-456-320161008DOI
Divisions: Schools > School of Art and Design
Depositing User: Jonathan Gallacher
Date Added: 23 Jan 2017 16:50
Last Modified: 09 Jun 2017 14:11
URI: http://irep.ntu.ac.uk/id/eprint/29950

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