Marketing personality, relational intent and the propensity for non-disclosure: an offensive/defensive exploration of the marketer mindset

Woodall, T. ORCID: 0000-0002-8949-5577, 2012. Marketing personality, relational intent and the propensity for non-disclosure: an offensive/defensive exploration of the marketer mindset. In: 20th International Colloquium on Relationship Marketing, Nottingham Trent University, Nottingham, 26 September 2012.

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Item Type: Conference contribution
Alternative Title: Theorising marketing personality: an offensive/defensive exploration of the marketer mind-set
Creators: Woodall, T.
Date: September 2012
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 24 Jan 2017 09:14
Last Modified: 09 Jun 2017 14:11
URI: http://irep.ntu.ac.uk/id/eprint/29954

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