Levels and correlates of awareness of point-of-purchase tobacco displays and advertising

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Brown, A.K. ORCID: 0000-0001-6145-4362, 2016. Levels and correlates of awareness of point-of-purchase tobacco displays and advertising. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

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Abstract

This study examined smokers' awareness of tobacco displays and advertising at point-of-purchase (POP), and whether the association between noticing POP tobacco displays with
prompted purchase of cigarettes and quit intentions varied by socioeconomic status (SES). Logistic regression analyses undertaken with a sample of 2,272 current smokers (aged 18+) from the Netherlands and the UK, who completed the International Tobacco Control Surveys between July 2010 and June 2011. Results showed that overall 76.9% of smokers
were aware of POP tobacco displays comprising 88.3% in the UK and 67.4% in the Netherlands. After adjusting for ovariates, younger smokers in both countries were more
likely to be prompted to purchase cigarettes than older smokers. In the Netherlands, smokers with low SES were more likely to indicate that noticing tobacco displays and
advertising prompted them to purchase cigarettes than those with high SES (OR = 2.34, 95% CI = 1.28 – 4.27), but UK smokers with low SES were less likely to be prompted to
purchase cigarettes (OR = .49, 95% CI = .25 – .95). These findings suggest that retail tobacco displays at POP are
still noticeable, and affect cigarettes purchased and quit
intention, particularly among those in low social groups.
Tobacco legislation should aim at putting cigarettes completely out of sight in retail environments.

Item Type:	Conference contribution
Creators:	Brown, A.K.
Corporate Creators:	ITC Collaboration
Date:	July 2016
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	24 Jan 2017 16:36
Last Modified:	09 Jun 2017 14:12
URI:	https://irep.ntu.ac.uk/id/eprint/30005