Social media as a SME marketing tool: how useful is it?

Resnick, S. ORCID: 0000-0002-4471-7594, Simpson, M., Cheng, R. and Gupte, S., 2016. Social media as a SME marketing tool: how useful is it? In: 49th Academy of Marketing Conference (AM2016), Newcastle Business School, Northumbria University, Newcastle, 4-7 July 2016.

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Item Type: Conference contribution
Creators: Resnick, S., Simpson, M., Cheng, R. and Gupte, S.
Date: July 2016
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 21 Feb 2017 09:46
Last Modified: 09 Jun 2017 14:12
URI: http://irep.ntu.ac.uk/id/eprint/30235

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