An empirical study on the motivations underlying augmented reality games: the case of Pokémon Go during and after Pokémon fever

Zsila, Á., Orosz, G., Bőthe, B., Tóth-Király, I., Király, O., Griffiths, M. ORCID: 0000-0001-8880-6524 and Demetrovics, Z., 2018. An empirical study on the motivations underlying augmented reality games: the case of Pokémon Go during and after Pokémon fever. Personality and Individual Differences, 133, pp. 56-66. ISSN 0191-8869

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Abstract

In 2016, Pokémon Go became the most popular game in the history of smartphone games and was among the first games to feature geo-located augmented reality (AR) elements. The goal of the present research was to obtain a deeper understanding concerning the motivations underlying Pokémon Go use and to create a measure that assesses these motivations. By extending the framework of the Motives for Online Gaming Questionnaire, three new factors – Outdoor Activity, Nostalgia, and Boredom – were added based on the findings of qualitative analysis, and which led to the creation of the Motives for Online Gaming Questionnaire - Pokémon Go extension (MOGQ-PG). Confirmatory factor analysis was carried out on a sample of Pokémon Go players (N = 621). Results demonstrated that the final 37-item, first-order, 10-factor model had appropriate factor structure and internal consistency. A second follow-up study on Pokémon Go players (N = 510) examined associations between gaming motivations, problematic use, and impulsivity. Results demonstrated that impulsivity was not related to the MOGQ-PG motives. Results also showed that competition and fantasy motivations predicted problematic gaming behavior. The present research is the first empirical contribution to the assessment and understanding of the motivational background of playing AR games such as Pokémon Go.

Item Type: Journal article
Alternative Title: An empirical study on the motivations underlying augmented reality game use: the case of Pokémon Go during and after Pokémon fever
Publication Title: Personality and Individual Differences
Creators: Zsila, Á., Orosz, G., Bőthe, B., Tóth-Király, I., Király, O., Griffiths, M. and Demetrovics, Z.
Publisher: Elsevier
Date: 15 October 2018
Volume: 133
ISSN: 0191-8869
Identifiers:
NumberType
10.1016/j.paid.2017.06.024DOI
S0191886917304117Publisher Item Identifier
Divisions: Schools > School of Social Sciences
Depositing User: Jill Tomkinson
Date Added: 26 Jun 2017 13:38
Last Modified: 01 Aug 2018 14:23
URI: http://irep.ntu.ac.uk/id/eprint/31095

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