Analysing the effect of lean on the performance of NPD projects using system dynamics modelling

Taheri, S. ORCID: 0000-0002-3515-1269, Yazdani, B. ORCID: 0000-0001-9484-8552 and Zhang, M. ORCID: 0000-0001-8033-8420, 2017. Analysing the effect of lean on the performance of NPD projects using system dynamics modelling. In: 24th EurOMA Conference, Heriot-Watt University, Edinburgh, 1-5 July 2017.

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Abstract

To be able to survive in today’s fast-changing market environment companies are looking for innovative ways to improve the performance of their new product development (NPD) processes. However, uncertainty and rework are among characteristics of NPD which make them difficult to manage. Implementing lean in NPD is an innovative approach to address this issue. Using system dynamics approach to model set-based concurrent engineering as a fundamental element of lean product development, this paper shows the positive effect on of adopting this strategy on the time, cost and quality of NPD projects, in comparison with the traditional point-based design.

Item Type: Conference contribution
Creators: Taheri, S., Yazdani, B. and Zhang, M.
Date: July 2017
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 14 Sep 2017 09:04
Last Modified: 14 Sep 2017 09:05
URI: http://irep.ntu.ac.uk/id/eprint/31597

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