The value of craft

Page, T. ORCID: 0000-0002-6622-0810 and Thorsteinsson, G., 2017. The value of craft. i-manager’s Journal on Management, 11 (3), pp. 1-16. ISSN 0973-5054

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This study investigates how far current perceptions of craft could influence consumer values and purchasing behaviours of products; first, considering the value of craft itself and preconceptions which may be held of it, and second, investigating its viability to improve consumer values when used within mass manufactured products. The article examines what this could mean for the future of craft, and to what extent it could affect the mass manufacture industry. Literature briefly examines the history of craft, before considering its current position within society with reference to how it is defined and its associated preconceptions. Examples of craft used within mass manufacture are explored, with consideration to the extent of its feasibility and what this means for the craft element and resulting mass manufactured product. A consumer survey was carried out to establish current values people associate with craft and mass manufactured products, examining whether any personal emotions or preconceptions are held by the majority. Interviews were additionally carried out with two professionals within the craft and mass manufacture industry, each with over 15 years of experience in their specific field. An interview was also carried out with a consumer, to gain a more in-depth perspective of their personal associations of crafted and mass manufactured products. The results from the interviews and survey section both strongly support that craft holds particular value with consumers over mass manufactured products, due to the human connection it creates from the link it holds to the craftsperson.

Item Type: Journal article
Publication Title: i-manager’s Journal on Management
Creators: Page, T. and Thorsteinsson, G.
Publisher: i-manager Publications
Date: 11 January 2017
Volume: 11
Number: 3
ISSN: 0973-5054
Divisions: Schools > School of Architecture, Design and the Built Environment
Depositing User: Jonathan Gallacher
Date Added: 08 Jan 2018 09:51
Last Modified: 08 Jan 2018 09:52

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