Loyalty programs in emerging and developed markets: the impact of cultural values on loyalty program choice

Thompson, FM and Chmura, T ORCID: https://orcid.org/0000-0001-7476-2030, 2015. Loyalty programs in emerging and developed markets: the impact of cultural values on loyalty program choice. Journal of International Marketing, 23 (3), pp. 87-103. ISSN 1069-031X

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Item Type:	Journal article
Publication Title:	Journal of International Marketing
Creators:	Thompson, F.M. and Chmura, T.
Publisher:	American Marketing Association
Date:	2015
Volume:	23
Number:	3
ISSN:	1069-031X
Identifiers:	Number Type 10.1509/jim.14.0125 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	23 Apr 2018 11:41
Last Modified:	23 Apr 2018 11:41
URI:	https://irep.ntu.ac.uk/id/eprint/33293

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