Thompson, F.M. and Chmura, T. ORCID: 0000-0001-7476-2030, 2015. Loyalty programs in emerging and developed markets: the impact of cultural values on loyalty program choice. Journal of International Marketing, 23 (3), pp. 87-103. ISSN 1069-031X
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Official URL: http://doi.org/10.1509/jim.14.0125
Item Type: | Journal article | ||||
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Publication Title: | Journal of International Marketing | ||||
Creators: | Thompson, F.M. and Chmura, T. | ||||
Publisher: | American Marketing Association | ||||
Date: | 2015 | ||||
Volume: | 23 | ||||
Number: | 3 | ||||
ISSN: | 1069-031X | ||||
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Divisions: | Schools > Nottingham Business School | ||||
Record created by: | Linda Sullivan | ||||
Date Added: | 23 Apr 2018 11:41 | ||||
Last Modified: | 23 Apr 2018 11:41 | ||||
URI: | https://irep.ntu.ac.uk/id/eprint/33293 |
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