Loyalty programs in emerging and developed markets: the impact of cultural values on loyalty program choice

Thompson, F.M. and Chmura, T. ORCID: 0000-0001-7476-2030, 2015. Loyalty programs in emerging and developed markets: the impact of cultural values on loyalty program choice. Journal of International Marketing, 23 (3), pp. 87-103. ISSN 1069-031X

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Item Type: Journal article
Publication Title: Journal of International Marketing
Creators: Thompson, F.M. and Chmura, T.
Publisher: American Marketing Association
Date: 2015
Volume: 23
Number: 3
ISSN: 1069-031X
Identifiers:
NumberType
10.1509/jim.14.0125DOI
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 23 Apr 2018 11:41
Last Modified: 23 Apr 2018 11:41
URI: http://irep.ntu.ac.uk/id/eprint/33293

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