Experiencing brand on mobile augmented reality

Chang, S.-W. and Siregar, Y.H. ORCID: 0000-0001-6442-2323, 2016. Experiencing brand on mobile augmented reality. In: L. Petruzzellis and R.S. Winer, eds., Rediscovering the Essentially of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in marketing science: proceedings of the academy of marketing science (DMSPAMS) . Cham, Switzerland: Springer International Publishing, pp. 195-196. ISBN 9783319298764

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Item Type:	Chapter in book
Creators:	Chang, S.-W. and Siregar, Y.H.
Publisher:	Springer International Publishing
Place of Publication:	Cham, Switzerland
Date:	2016
ISBN:	9783319298764
Divisions:	Schools > School of Art and Design
Record created by:	Jonathan Gallacher
Date Added:	21 Jun 2018 15:59
Last Modified:	26 Jun 2018 08:38
URI:	https://irep.ntu.ac.uk/id/eprint/33889

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