Experiencing brand on mobile augmented reality

Chang, S.-W. and Siregar, Y.H. ORCID: 0000-0001-6442-2323, 2016. Experiencing brand on mobile augmented reality. In: L. Petruzzellis and R.S. Winer, eds., Rediscovering the Essentially of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in marketing science: proceedings of the academy of marketing science (DMSPAMS) . Cham, Switzerland: Springer International Publishing, pp. 195-196. ISBN 9783319298764

Full text not available from this repository.
Item Type: Chapter in book
Creators: Chang, S.-W. and Siregar, Y.H.
Publisher: Springer International Publishing
Place of Publication: Cham, Switzerland
Date: 2016
Divisions: Schools > School of Art and Design
Depositing User: Jonathan Gallacher
Date Added: 21 Jun 2018 15:59
Last Modified: 26 Jun 2018 08:38
URI: http://irep.ntu.ac.uk/id/eprint/33889

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year