Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities

Spry, L. ORCID: 0000-0002-1473-1205, Foster, C. ORCID: 0000-0003-2462-5155, Pich, C. ORCID: 0000-0003-1259-2827 and Peart, S. ORCID: 0000-0002-9498-0104, 2018. Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of Strategic Marketing. ISSN 0965-254X

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Item Type: Journal article
Publication Title: Journal of Strategic Marketing
Creators: Spry, L., Foster, C., Pich, C. and Peart, S.
Publisher: Taylor & Francis
Date: 25 July 2018
ISSN: 0965-254X
Identifiers:
NumberType
10.1080/0965254X.2018.1501412DOI
Divisions: Schools > Nottingham Business School
Schools > School of Education
Depositing User: Linda Sullivan
Date Added: 19 Jul 2018 10:35
Last Modified: 25 Jan 2020 03:00
URI: http://irep.ntu.ac.uk/id/eprint/34106

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