Retail MNCs’ strategic responses to new demands in postdigital China

Siebers, L.Q. ORCID: 0000-0002-2664-9065 and Sternquist, B., 2018. Retail MNCs’ strategic responses to new demands in postdigital China. In: Colloquium on European Research in Retailing, Surrey Business School, University of Surrey, Guildford, 11-13 July 2018.

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Item Type: Conference contribution
Creators: Siebers, L.Q. and Sternquist, B.
Date: July 2018
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 24 Jul 2018 11:00
Last Modified: 24 Jul 2018 11:00
URI: http://irep.ntu.ac.uk/id/eprint/34155

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