A configurational and experimental approach to compare British and Chinese cultural profiles of generation Y

Ott, U.F. ORCID: 0000-0002-3469-0260, Gates, M., Lei, L. and Lewis, R., 2016. A configurational and experimental approach to compare British and Chinese cultural profiles of generation Y. Journal of Business Research, 69 (11), pp. 5500-5506. ISSN 0148-2963

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Abstract

This paper provides new activity-based classifications for cultural differences and similarities, in contrast to the cultural dimensions of hierarchy, group behavior, uncertainty avoidance and time-orientation. Cultural activity types have been classified by Lewis (1999) into linear-active, multi-active and reactive cultures. Moving away from a country perspective based on political boundaries to a cultural community approach, it is not only task-orientation, but also the way cultures communicate, negotiate, and contract that is dominated by activity types. This article conceptualize, hypothesize and test observations with a set-theoretic tool (fsQCA). Our analysis focuses primarily on British and Chinese cultural profiles to start with. This should give us an initial approach towards understanding the similarities, differences and overlaps of cultural behavior. The outcome shows that future managers from Britain and China have more similarities than so far portrayed. Cultural dynamics are at the centre of a cooperative outlook towards managing across cultures.

Item Type: Journal article
Publication Title: Journal of Business Research
Creators: Ott, U.F., Gates, M., Lei, L. and Lewis, R.
Publisher: Elsevier Inc.
Date: November 2016
Volume: 69
Number: 11
ISSN: 0148-2963
Identifiers:
NumberType
10.1016/j.jbusres.2016.04.161DOI
S0148296316303654Publisher Item Identifier
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 12 Nov 2018 15:10
Last Modified: 25 Mar 2019 13:27
URI: http://irep.ntu.ac.uk/id/eprint/34926

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