Impact of brand crises on brand image in the age of corporate social responsibility

Daboul, M. ORCID: 0000-0002-2810-6558, 2016. Impact of brand crises on brand image in the age of corporate social responsibility. In: 49th Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle Business School, Northumbria University, Newcastle upon Tyne, 4-7 July 2016.

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Item Type:	Conference contribution
Creators:	Daboul, M.
Date:	2016
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	27 Nov 2018 11:26
Last Modified:	27 Nov 2018 11:26
Related URLs:	Organisation
URI:	https://irep.ntu.ac.uk/id/eprint/35138

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