Impact of brand crises on brand image in the age of corporate social responsibility

Daboul, M. ORCID: 0000-0002-2810-6558, 2016. Impact of brand crises on brand image in the age of corporate social responsibility. In: 49th Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle Business School, Northumbria University, Newcastle upon Tyne, 4-7 July 2016.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Daboul, M.
Date: 2016
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 27 Nov 2018 11:26
Last Modified: 27 Nov 2018 11:26
Related URLs:
URI: http://irep.ntu.ac.uk/id/eprint/35138

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