Brand architecture in higher education: could it work in new and developing universities?

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Spry, L. ORCID: 0000-0002-1473-1205, Poorrezaei, M. ORCID: 0000-0002-0725-3209 and Pich, C. ORCID: 0000-0003-1259-2827, 2018. Brand architecture in higher education: could it work in new and developing universities? In: 2018 Global Marketing Conference, Tokyo, Japan, 26-29 July 2018.

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Item Type:	Conference contribution
Creators:	Spry, L., Poorrezaei, M. and Pich, C.
Date:	July 2018
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	09 Jan 2019 12:42
Last Modified:	09 Jan 2019 12:43
URI:	https://irep.ntu.ac.uk/id/eprint/35516