Brand architecture in higher education: could it work in new and developing universities?

Spry, L. ORCID: 0000-0002-1473-1205, Poorrezaei, M. ORCID: 0000-0002-0725-3209 and Pich, C. ORCID: 0000-0003-1259-2827, 2018. Brand architecture in higher education: could it work in new and developing universities? In: 2018 Global Marketing Conference, Tokyo, Japan, 26-29 July 2018.

[img]
Preview
Text
12958_Spry.pdf - Published version

Download (216kB) | Preview
Item Type: Conference contribution
Creators: Spry, L., Poorrezaei, M. and Pich, C.
Date: July 2018
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 09 Jan 2019 12:42
Last Modified: 09 Jan 2019 12:43
URI: https://irep.ntu.ac.uk/id/eprint/35516

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year