Schivinski, B. ORCID: 0000-0002-4095-1922, Muntinga, D.G., Pontes, H.M. ORCID: 0000-0001-8020-7623 and Lukasik, P., 2019. Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing. ISSN 0965-254X
Full text not available from this repository.
Official URL: http://doi.org/10.1080/0965254x.2019.1572641
Item Type: | Journal article | ||||
---|---|---|---|---|---|
Publication Title: | Journal of Strategic Marketing | ||||
Creators: | Schivinski, B., Muntinga, D.G., Pontes, H.M. and Lukasik, P. | ||||
Publisher: | Routledge | ||||
Date: | 10 February 2019 | ||||
ISSN: | 0965-254X | ||||
Identifiers: |
|
||||
Divisions: | Schools > School of Social Sciences | ||||
Record created by: | Jill Tomkinson | ||||
Date Added: | 28 Feb 2019 12:00 | ||||
Last Modified: | 28 Feb 2019 12:00 | ||||
URI: | https://irep.ntu.ac.uk/id/eprint/35851 |
Actions (login required)
Edit View |
Views
Views per month over past year
Downloads
Downloads per month over past year