Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media

Schivinski, B ORCID: https://orcid.org/0000-0002-4095-1922, Muntinga, DG, Pontes, HM ORCID: https://orcid.org/0000-0001-8020-7623 and Lukasik, P, 2019. Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing. ISSN 0965-254X

Full text not available from this repository.

Item Type:	Journal article
Publication Title:	Journal of Strategic Marketing
Creators:	Schivinski, B., Muntinga, D.G., Pontes, H.M. and Lukasik, P.
Publisher:	Routledge
Date:	10 February 2019
ISSN:	0965-254X
Identifiers:	Number Type 10.1080/0965254x.2019.1572641 DOI
Divisions:	Schools > School of Social Sciences
Record created by:	Jill Tomkinson
Date Added:	28 Feb 2019 12:00
Last Modified:	28 Feb 2019 12:00
URI:	https://irep.ntu.ac.uk/id/eprint/35851

Actions (login required)

Edit View

Statistics

Views

Downloads