Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media

Schivinski, B. ORCID: 0000-0002-4095-1922, Muntinga, D.G., Pontes, H.M. ORCID: 0000-0001-8020-7623 and Lukasik, P., 2019. Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing. ISSN 0965-254X

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Item Type: Journal article
Publication Title: Journal of Strategic Marketing
Creators: Schivinski, B., Muntinga, D.G., Pontes, H.M. and Lukasik, P.
Publisher: Routledge
Date: 10 February 2019
ISSN: 0965-254X
Identifiers:
NumberType
10.1080/0965254x.2019.1572641DOI
Divisions: Schools > School of Social Sciences
Depositing User: Jill Tomkinson
Date Added: 28 Feb 2019 12:00
Last Modified: 28 Feb 2019 12:00
URI: http://irep.ntu.ac.uk/id/eprint/35851

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