Understanding the determinants of guests’ behaviour to use green P2P accommodation

Agag, G. ORCID: 0000-0002-5513-0828, 2019. Understanding the determinants of guests’ behaviour to use green P2P accommodation. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

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Abstract

Purpose - This study aims to develop and empirically test a comprehensive framework in which to understand the determinants of guests’ behavior to use green P2P accommodation in the U.K. P2P context by emerging the theory of planed behavior, environmental commitment theory, and the value-belief-norm theory into one model.

Design/methodology/approach - Adopting a quantitative approach, the present study proposes an integrated model integrating theory of planed behavior, environmental commitment theory, and the value-belief-norm theory and subsequently tests the model using Structural Equation Modelling (SEM) data analysis. Data collected from 721 respondents were analysed through (AMOS) to test the proposed model.

Findings - The results indicate that our integrated framework demonstrates a favorable level of prediction power for guests’ behavior, which verified the superiority of the suggested framework. Furthermore, the findings verified the moderating impact of guest attributes on guests decision regarding the booking process.

Practical implications - This study contributes to the existing theory and practice by offering important insights about determinants of guests’ behavior to use green P2P accommodation in the U.K. P2P context.

Originality/Value - This research was the first to explore the determinants of guests’ behaviour to use green P2P accommodation in the U.K. P2P context.

Item Type: Journal article
Publication Title: International Journal of Contemporary Hospitality Management
Creators: Agag, G.
Publisher: Emerald Publishing
Date: 6 July 2019
ISSN: 0959-6119
Identifiers:
NumberType
10.1108/IJCHM-09-2018-0755DOI
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 29 Apr 2019 15:26
Last Modified: 28 Aug 2019 10:50
URI: http://irep.ntu.ac.uk/id/eprint/36359

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