Bowes, A. ORCID: 0000-0001-5635-106X and Kitching, N., 2019. 'Here come the girls': examining professional golf organisations' online media representations of female professional golfers in a mixed-gender event. Ethical Space, 16 (2/3), pp. 12-20. ISSN 1742-0105
|
Text
14160_a1626_Bowes.pdf - Post-print Download (269kB) | Preview |
Abstract
It is widely accepted that golf participation is on the decline and that golf clubs are exclusive environments, in response to which the European Tour launched the short golf format GolfSixes. In May 2018, male and female professional golfers competed against each other at the European Tour’s GolfSixes event, following the invitation of five female players from the Ladies European Tour. Both organisations used the social networking site Twitter to promote the tournament. Using a neoliberal feminist perspective, this study examines the depiction of the five competing female professional golfers through both golf organisations’ Twitter accounts, before, during and after the event. Thematic analysis revealed the way in which the GolfSixes was depicted as a stage to showcase women’s golf and promote narratives around gender equality, whilst in some cases still framing women in problematic ways. Results highlight the role that female golfers can play as empowered and entrepreneurial agents of change.
Item Type: | Journal article |
---|---|
Publication Title: | Ethical Space |
Creators: | Bowes, A. and Kitching, N. |
Publisher: | Abramis Academic Publishing |
Date: | 1 August 2019 |
Volume: | 16 |
Number: | 2/3 |
ISSN: | 1742-0105 |
Divisions: | Schools > School of Science and Technology |
Record created by: | Linda Sullivan |
Date Added: | 27 Jun 2019 15:41 |
Last Modified: | 07 Feb 2020 14:59 |
URI: | https://irep.ntu.ac.uk/id/eprint/36940 |
Actions (login required)
Edit View |
Views
Views per month over past year
Downloads
Downloads per month over past year