Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business

Rashid, A. ORCID: 0000-0003-4614-2066 and Spry, L. ORCID: 0000-0002-1473-1205, 2019. Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business. In: 17th Annual International Conference on Management & Marketing, Athens, Greece, 1-4 July 2019.

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Item Type:	Conference contribution
Creators:	Rashid, A. and Spry, L.
Date:	July 2019
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	07 Aug 2019 15:17
Last Modified:	07 Aug 2019 15:17
URI:	https://irep.ntu.ac.uk/id/eprint/37187

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