Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business

Rashid, A. ORCID: 0000-0003-4614-2066 and Spry, L. ORCID: 0000-0002-1473-1205, 2019. Brand architecture in the UK fashion industry: impact on brand identity and image in an evolving business. In: 17th Annual International Conference on Management & Marketing, Athens, Greece, 1-4 July 2019.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Rashid, A. and Spry, L.
Date: July 2019
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 07 Aug 2019 15:17
Last Modified: 07 Aug 2019 15:17
URI: http://irep.ntu.ac.uk/id/eprint/37187

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