Building brands and relationships beyond sport

Pritchard, A., Cook, D. ORCID: 0000-0001-6160-7904, Jones, A., Bason, T. and Salisbury, P., 2019. Building brands and relationships beyond sport. In: European Association for Sport Management (EASM) Conference 2019: Connecting Sport Practice and Science, Seville, Spain, 3-6 September 2019.

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Abstract

Revenue from non-match events, that not involving the team, is vital for most professional sports clubs (PSCs) as they may not generate sufficient income from the sport alone to maintain professional status. The article examines how clubs in the English Football League (EFL) have diversified beyond sport into new markets (Lee, Parrish & Kim, 2015) and the branding approach adopted.

Item Type: Conference contribution
Creators: Pritchard, A., Cook, D., Jones, A., Bason, T. and Salisbury, P.
Date: September 2019
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 16 Sep 2019 14:38
Last Modified: 16 Sep 2019 14:38
URI: http://irep.ntu.ac.uk/id/eprint/37675

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