Exploring negative customer brand engagement in social media: a framework of antecedent and consequence

Wijeyaratne, O. ORCID: 0000-0002-2109-6801, Resnick, S. ORCID: 0000-0002-4471-7594 and Poorrezaei, M. ORCID: 0000-0002-0725-3209, 2019. Exploring negative customer brand engagement in social media: a framework of antecedent and consequence. In: British Academy of Management Conference (BAM2019), Aston University, Birmingham, 3-5 September 2019.

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Item Type:	Conference contribution
Creators:	Wijeyaratne, O., Resnick, S. and Poorrezaei, M.
Date:	September 2019
Identifiers:	Number Type 1201813 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	16 Oct 2019 08:09
Last Modified:	16 Oct 2019 08:11
Related URLs:	Organisation
URI:	https://irep.ntu.ac.uk/id/eprint/37969

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