Means versus goals at the starting line: performance and conditions of effectiveness of entrepreneurial action

Furlotti, M. ORCID: 0000-0001-6750-9547, Podoynitsyna, K. and Mauer, R., 2019. Means versus goals at the starting line: performance and conditions of effectiveness of entrepreneurial action. Journal of Small Business Management. ISSN 0047-2778

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Abstract

Various theoretical perspectives suggest that a means-oriented approach to new venture development can be a viable alternative to the conventional approach, which emphasizes predetermined goals, and that the former is favored by expert entrepreneurs. However, it is still unclear whether, and under which conditions, means-based action positively affects entrepreneurial performance and whether it would also be effective for novices. This study demonstrates the new venture performance impact of means orientation. We further contribute to various strands of entrepreneurship research by highlighting two moderating factors that are salient in the early-stage entrepreneurial process: opportunity recognition beliefs and process control practices.

Item Type: Journal article
Publication Title: Journal of Small Business Management
Creators: Furlotti, M., Podoynitsyna, K. and Mauer, R.
Publisher: Routledge
Date: 2019
ISSN: 0047-2778
Identifiers:
NumberType
10.1080/00472778.2019.1659681DOI
1217586Other
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 11 Nov 2019 15:58
Last Modified: 11 Nov 2019 15:58
URI: http://irep.ntu.ac.uk/id/eprint/38216

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