Japanese trade mark law and Benrishi: preparing for Tokyo 2020

Szarkiszjan, M. and Denoncourt, J. ORCID: 0000-0003-2176-8935, 2019. Japanese trade mark law and Benrishi: preparing for Tokyo 2020. Gewerblicher Rechtsschutz und Urheberrecht Internationaler (68): 1239. ISSN 0016-9420

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Abstract

Trade marks are the signifiers and legal anchors of brands. This article examines the Japanese trade mark law framework and offers streamlined legal guidance on Japanese trade mark registration, focusing on the considerations required to bring a brand to the Japanese market in time for the Tokyo 2020 Olympics and beyond.

Item Type: Journal article
Publication Title: Gewerblicher Rechtsschutz und Urheberrecht Internationaler
Creators: Szarkiszjan, M. and Denoncourt, J.
Publisher: C.H. Beck
Date: 1 December 2019
Number: 68
ISSN: 0016-9420
Identifiers:
NumberType
1250174Other
Divisions: Schools > Nottingham Law School
Depositing User: Jonathan Gallacher
Date Added: 06 Jan 2020 13:37
Last Modified: 20 Feb 2020 14:03
URI: http://irep.ntu.ac.uk/id/eprint/38930

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