Development and validation of the Mukbang Addiction Scale

Kircaburun, K. ORCID: 0000-0002-8678-9078, Stavropoulos, V., Harris, A. ORCID: 0000-0001-9627-4900, Calado, F. ORCID: 0000-0003-2906-7279, Emirtekin, E. and Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2021. Development and validation of the Mukbang Addiction Scale. International Journal of Mental Health and Addiction, 19, pp. 1031-1044. ISSN 1557-1874

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Recent literature has speculated that some individuals spend lots of time watching mukbang (i.e., combination of the South Korean words ‘eating’ [‘meokneun’] and ‘broadcast’ [‘bangsong’] that refers to eating broadcasts where a person eats a large portion of food on camera whilst interacting with viewers) and compensate different needs using this activity. However, compensating unattained offline needs using a specific online activity could lead to the addictive use of that activity. The present study investigated problematic mukbang watching by developing and validating the Mukbang Addiction Scale (MAS). An online survey was administered to 236 university students (Mage = 20.50 years; 62% female) who had watched mukbang at least once. Construct validity, criterion validity, and reliability analyses indicated that the MAS had good psychometric properties. Exploratory and confirmatory factor analyses confirmed the unidimensional structure of the scale. The Cronbach’s alpha (α = .95) and composite reliability (CR = .92) suggested that the MAS had excellent internal consistency. Latent class analyses (LCA) revealed two primary profiles, one with high endorsement and one with low endorsement of the items assessed. Item response theory (IRT) findings also indicated a good model fit. IRT findings provisionally supported a cut-off scale raw score of 22 (out of 30). Assessment and clinical-related implications of the findings are illustrated in accordance with other excessive behaviours.

Item Type: Journal article
Publication Title: International Journal of Mental Health and Addiction
Creators: Kircaburun, K., Stavropoulos, V., Harris, A., Calado, F., Emirtekin, E. and Griffiths, M.D.
Publisher: Springer
Date: August 2021
Volume: 19
ISSN: 1557-1874
Rights: © The Author(s) 2020. Open Access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit
Divisions: Schools > School of Social Sciences
Record created by: Linda Sullivan
Date Added: 08 Jan 2020 12:20
Last Modified: 08 Sep 2021 11:02

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