Understanding guests' intention to visit green hotels

Eid, R., Agag, G. ORCID: 0000-0002-5513-0828 and Shehawy, Y., 2020. Understanding guests' intention to visit green hotels. Journal of Hospitality and Tourism Research. ISSN 1096-3480 (Forthcoming)

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Abstract

The purpose of this study was to expand existing knowledge of hotel consumers' green behaviours by merging value-belief-norm theory and the theory of planned behaviour into one theoretical framework to understand comprehensively consumers' decision-making processes with respect to their intentions to visit a green hotel. Data collected from 757 respondents were analysed. The results indicate that our integrated framework demonstrates a favorable level of prediction power for guests' behavior, which verified the superiority of the suggested framework. Furthermore, its findings from fuzzy-set qualitative comparative analysis (fsQCA) indicate that: (1) attitude toward green hotels, perceived behavioural control, sense of obligation, and corporate image are key drivers of guests' intentions to visit green hotels; (2) three distinct configurations of guests' intention drivers are likely to result in a high degree of intentions among customers to visit green hotels. The three solutions all contain the conditions of high attitude, corporate image, biospheric value, and green activities, which means that these conditions are vital components of a high intention among customers to visit green hotels. This study contributes to the growing literature on sustainability in marketing and practice by providing useful insights about the determinants of guests' behaviour to use green hotels in the Egyptian hospitality context. It is one of the first empirical studies examining factors affecting guests' behavior to use green hotels in the Egyptian hospitality context.

Item Type: Journal article
Publication Title: Journal of Hospitality and Tourism Research
Creators: Eid, R., Agag, G. and Shehawy, Y.
Publisher: Sage
Date: 19 February 2020
ISSN: 1096-3480
Identifiers:
NumberType
1295902Other
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 25 Feb 2020 15:02
Last Modified: 18 Mar 2020 10:29
URI: http://irep.ntu.ac.uk/id/eprint/39280

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