Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Vazquez, D., Wu, X., Nguyen, B., Kent, A. ORCID: 0000-0002-9741-4335, Gutierrez, A. and Chen, T., 2020. Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. International Journal of Information Management, 53: 102135. ISSN 0268-4012

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Item Type: Journal article
Publication Title: International Journal of Information Management
Creators: Vazquez, D., Wu, X., Nguyen, B., Kent, A., Gutierrez, A. and Chen, T.
Publisher: Elsevier
Date: August 2020
Volume: 53
ISSN: 0268-4012
Identifiers:
NumberType
10.1016/j.ijinfomgt.2020.102135DOI
1331428Other
S0268401219312964Publisher Item Identifier
Divisions: Schools > School of Art and Design
Depositing User: Jonathan Gallacher
Date Added: 10 Jun 2020 08:15
Last Modified: 10 Jun 2020 08:15
URI: http://irep.ntu.ac.uk/id/eprint/39955

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