Should we pay for our social media/messenger applications? Preliminary data on the acceptance of an alternative to the current prevailing data business model

Sindermann, C., Kuss, D.J. ORCID: 0000-0001-8917-782X, Throuvala, M.A. ORCID: 0000-0003-4617-5263, Griffiths, M.D. ORCID: 0000-0001-8880-6524 and Montag, C., 2020. Should we pay for our social media/messenger applications? Preliminary data on the acceptance of an alternative to the current prevailing data business model. Frontiers in Psychology, 11: 1415.

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Abstract

In the age of surveillance capitalism, the prevailing business model underlying the use of social media applications ("apps") foresees the exchange of personal data for the allowance to use an online service. Such a data business model comes with many potential negative side effects ranging from violation of privacy issues to election manipulation. Therefore, it is of utmost importance to think of alternatives to the current data business model. The present study investigated how strong the support would be for a monetary payment model among a sample of 210 participants. Participants were asked about their willingness to pay for social media, if in turn their data would be private and other problems concerning social media use would be tackled. Only one-fifth of participants (21.43%) supported such a model. From the Big Five personality traits, Agreeableness was positively associated with support of such a model. Finally, data are also provided on how much participants would be willing to pay for social media on a monthly basis. The present study’s findings are of a preliminary nature and will contribute to the start of an important discussion.

Item Type: Journal article
Publication Title: Frontiers in Psychology
Creators: Sindermann, C., Kuss, D.J., Throuvala, M.A., Griffiths, M.D. and Montag, C.
Publisher: Frontiers Media SA
Date: 14 July 2020
Volume: 11
Identifiers:
NumberType
10.3389/fpsyg.2020.01415DOI
1343853Other
Rights: © 2020 Sindermann, Kuss, Throuvala, Griffiths and Montag. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Divisions: Schools > School of Social Sciences
Record created by: Linda Sullivan
Date Added: 14 Jul 2020 07:56
Last Modified: 14 Jul 2020 07:56
URI: http://irep.ntu.ac.uk/id/eprint/40219

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