Retail location preferences: a comparative analysis

Whysall, P. ORCID: 0000-0001-9905-599X, Brown, A. ORCID: 0000-0001-6145-4362 and Adeniyi, O. ORCID: 0000-0002-9888-0063, 2020. Retail location preferences: a comparative analysis. Journal of Retailing and Consumer Services, 55: 102146. ISSN 0969-6989

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There is widespread criticism that gambling retailers are concentrated in deprived communities and that the concentration is deliberately targeted. However, this study opines that before deliberate targeting can be supported, a comparative analysis of gambling locations with a more conventional retail group is necessary. Hence this study examined the location preferences of gambling and food and grocery retailers (FGRs) to evaluate the notion of deliberate concentration of gambling retailers in deprived communities. Comparative analyses assessed relationships between FGRs floorspaces and overall gambling locations compared to socio-economic deprivation. Results showed similarities and disparities in retail locations, but gambling provisioning were more concentrated in deprived areas compared to food provisioning. Implications for policy and practice are presented.

Item Type: Journal article
Publication Title: Journal of Retailing and Consumer Services
Creators: Whysall, P., Brown, A. and Adeniyi, O.
Publisher: Elsevier
Date: July 2020
Volume: 55
ISSN: 0969-6989
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 03 Aug 2020 12:03
Last Modified: 01 Apr 2022 13:20

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