GRIFFITHS, M.D., 2009. Understanding gaming floor influences on player behaviour. Casino & Gaming International, 5 (1), pp. 21-26.
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Efforts to entice and retain player activity within a casino gaming environment require bringing to bear a range of sensory and physical influences. The challenge is to accomplish the operators’ objectives while at the same time ensuring any potential negative effects on the player are minimised. How casinos keep this in balance is at the heart of how the gaming floor works, and assessing such matters is becoming a necessary part of social responsibility.
|Item Type:||Journal article|
|Publication Title:||Casino & Gaming International|
|Publisher:||CGI Global Media Limited|
|Place of Publication:||Wickford, Essex|
|Divisions:||Schools > School of Social Sciences|
|Depositing User:||EPrints Services|
|Date Added:||09 Oct 2015 09:52|
|Last Modified:||12 Oct 2015 12:35|
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