Communicating and integrating co-opness: is it that simple in the 21st century?

Spry, L. ORCID: 0000-0002-1473-1205 and Pich, C. ORCID: 0000-0003-1259-2827, 2022. Communicating and integrating co-opness: is it that simple in the 21st century? In: P.J. Kitchen and M. Tourky, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 314-319. ISBN 9783030764159

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Item Type:	Book contribution
Description:	This case study is from the chapter Case studies, pp. 233-351
Creators:	Spry, L. and Pich, C.
Publisher:	Palgrave Macmillan
Place of Publication:	Cham
Date:	2022
ISBN:	9783030764159
Identifiers:	Number Type 1351187 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	19 Aug 2020 15:32
Last Modified:	11 Jan 2022 15:20
Related URLs:	https://doi.org/10.1007/978-3-030-76416-...
URI:	https://irep.ntu.ac.uk/id/eprint/40476

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