'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall?

Cook, D. ORCID: 0000-0001-6160-7904 and Pich, C. ORCID: 0000-0003-1259-2827, 2022. 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall? In: P.J. Kitchen and M. Tourkey, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 263-270. ISBN 9783030764159

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Item Type:	Book contribution
Description:	This case study is from the chapter Case studies, pp. 233-351
Creators:	Cook, D. and Pich, C.
Publisher:	Palgrave Macmillan
Place of Publication:	Cham
Date:	2022
ISBN:	9783030764159
Identifiers:	Number Type 1351198 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	19 Aug 2020 15:38
Last Modified:	11 Jan 2022 15:21
Related URLs:	https://doi.org/10.1007/978-3-030-76416-...
URI:	https://irep.ntu.ac.uk/id/eprint/40477

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