Case study: 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall?

Cook, D. ORCID: 0000-0001-6160-7904 and Pich, C. ORCID: 0000-0003-1259-2827, 2020. Case study: 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall? In: P.J. Kitchen and M. Tourkey, eds., Communicating globally: an integrated marketing approach. 2nd ed. London: Palgrave Macmillan. (Forthcoming)

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Item Type: Chapter in book
Creators: Cook, D. and Pich, C.
Publisher: Palgrave Macmillan
Place of Publication: London
Date: 29 July 2020
Identifiers:
NumberType
1351198Other
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 19 Aug 2020 15:38
Last Modified: 19 Aug 2020 15:38
URI: http://irep.ntu.ac.uk/id/eprint/40477

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