Case study: 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall?

Cook, D. ORCID: 0000-0001-6160-7904 and Pich, C. ORCID: 0000-0003-1259-2827, 2020. Case study: 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall? In: P.J. Kitchen and M. Tourkey, eds., Communicating globally: an integrated marketing approach. 2nd ed. London: Palgrave Macmillan. (Forthcoming)

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