Understanding guests' behavior to visit green hotels: the role of ethical ideology and religiosity

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Agag, G. ORCID: 0000-0002-5513-0828 and Colmekcioglu, N. ORCID: 0000-0001-9041-4044, 2020. Understanding guests' behavior to visit green hotels: the role of ethical ideology and religiosity. International Journal of Hospitality Management, 91: 102679. ISSN 0278-4319 (Forthcoming)

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Official URL: https://doi.org/10.1016/j.ijhm.2020.102679

Abstract

The main aim of this study is to develop and test a model to understand guests' behavior to visit green hotel by merging the theory of planed behavior (TPB) with theories of ethics and religiosity in a single model. Furthermore, it examines the moderating role of ethical ideology. This research utilized a quantitative method to assess the suggested conceptual framework. Data were gathered from 871 participants and analyzed through Structural Equation Modelling (SEM). According to the study results, the suggested model shows a favorable prediction level of guests’ behavior, which confirmed the superiority of the proposed model. Our study indicated that TPB and ethical theory adequately explain guests’ behavior to visit green hotel. Ethical ideology was found to be a key driver of guests’ green decision-making process. Our study makes several contributions to the practice and theory by providing useful insights on drivers of consumers' behavior to visit green hotels in the Egyptian hospitality environment.

Item Type:

Journal article

Publication Title:

International Journal of Hospitality Management

Creators:

Agag, G. and Colmekcioglu, N.

Publisher:

Elsevier

Date:

October 2020

Volume:

ISSN: