The role of perceived feelings of presence and escapism in problematic mukbang watching among emerging adult mukbang watchers

Kircaburun, K. ORCID: 0000-0002-8678-9078, Savcı, M., Emirtekin, E. and Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2020. The role of perceived feelings of presence and escapism in problematic mukbang watching among emerging adult mukbang watchers. Journal of Concurrent Disorders, 2 (2), pp. 16-22. ISSN 2562-7546

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Abstract

A mukbang ("eating broadcast") is a form of online video entertainment originating in South Korea, where the host eats a large amount of food while interacting with viewers. Recently, mukbang watching has been gaining popularity across the world. A number of studies have suggested that a minority of mukbang watchers may engage in the behavior excessively, problematically and/or addictively. However, there is still a dearth of studies examining the motivational and psychological correlates and health consequences (mental and physical) of problematic mukbang watching. The purpose of the present study was to investigate the relationship of presence and escapism with problematic mukbang watching. Path analysis indicated that social presence associated with problematic mukbang watching, while spatial presence was not.

Item Type: Journal article
Publication Title: Journal of Concurrent Disorders
Creators: Kircaburun, K., Savcı, M., Emirtekin, E. and Griffiths, M.D.
Publisher: Concurrent Disorders Society
Date: November 2020
Volume: 2
Number: 2
ISSN: 2562-7546
Identifiers:
NumberType
1438467Other
Rights: ©2021 Kircaburun, K., Savci, M., Emirtekin, E., Griffiths, M. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons. org/licenses/by/4.0/)
Divisions: Schools > School of Social Sciences
Record created by: Jeremy Silvester
Date Added: 14 May 2021 11:25
Last Modified: 15 Jul 2021 15:29
Related URLs:
URI: https://irep.ntu.ac.uk/id/eprint/42861

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