Encouraging the use of urban green space: the mediating role of attitude, perceived usefulness and perceived behavioural control

Wan, C. ORCID: 0000-0001-5750-0610 and Shen, G.Q., 2015. Encouraging the use of urban green space: the mediating role of attitude, perceived usefulness and perceived behavioural control. Habitat International, 50, pp. 130-139. ISSN 0197-3975

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Abstract

Prior studies have identified key factors that influence recycling intention. However, these studies rarely pay attention to the interaction of attitude and subjective norm that influences recycling intention. This study applied a conceptual model by extending the Theory of Planned Behavior (TPB) for addressing the gap. The study collected 246 responses through a street survey in Hong Kong. Findings revealed that two interaction terms (i.e., experiential attitude and subjective norm; instrumental attitude and subjective norm) influenced recycling intention. It implies that subjective norm plays a crucial role in motivating recycling behaviors. Moreover, subjective norm could increase the likelihood of recycling for people exhibiting positive experiential attitude, and motivate people who possesses limited knowledge on recycling benefits of practicing recycling behaviors. Policy implications were drawn from the findings. Limitations of the study and future research direction were also discussed.

Item Type: Journal article
Publication Title: Habitat International
Creators: Wan, C. and Shen, G.Q.
Publisher: Elsevier
Date: December 2015
Volume: 50
ISSN: 0197-3975
Identifiers:
NumberType
10.1016/j.habitatint.2015.08.010DOI
S0197397515001678Publisher Item Identifier
1404333Other
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 14 May 2021 15:33
Last Modified: 31 May 2021 15:03
URI: http://irep.ntu.ac.uk/id/eprint/42872

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