Tools
Tools
Mills, S. 
ORCID: 0000-0003-2908-6277, Patterson, A. and Quinn, L.,
2017.
Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand.
In: D. Brownlie, P. Hewer and F. Kerrigan, eds.,
Celebrity, convergence and transformation.
Key issues in marketing management
.
Abingdon: Routledge, pp. 147-163.
ISBN 9781138732537
Abstract
Most marketing researchers with an interest in the mythic machinations of celebrity culture assume that being implicated in a scandal is detrimental to long-term brand-building efforts. However, our premise is that this assumption is often misguided. We argue that celebrities who court scandal sometimes find that the media coverage it precipitates – especially when the spun narrative is compelling – can significantly increase their brand value. To support our assertion, we begin by reviewing the literature on celebrity scandal. Following this, we illustrate how the creation of a scandalous narrative can fuel a celebrity career. To do so, we investigate the colourful career of the comedian-cum-revolutionary, Russell Brand. We conclude that, when combined, the 3Cs of his scandalous narrative – crafting, capering and commodifying – present, in combination, a viable means of gaining entry into the upper echelons of celebritydom.
| Item Type: | Chapter in book | ||||||
|---|---|---|---|---|---|---|---|
| Creators: | Mills, S., Patterson, A. and Quinn, L. | ||||||
| Publisher: | Routledge | ||||||
| Place of Publication: | Abingdon | ||||||
| Date: | 27 July 2017 | ||||||
| ISBN: | 9781138732537 | ||||||
| Identifiers: |
|
||||||
| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Laura Ward | ||||||
| Date Added: | 20 May 2021 14:08 | ||||||
| Last Modified: | 20 May 2021 14:08 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/42892 |
Actions (login required)
 |
Edit View |
Views
Views per month over past year
Downloads
Downloads per month over past year
