Measuring customer behavioural engagement in online brand community

Poorrezaei, M. ORCID: 0000-0002-0725-3209, Pich, C. ORCID: 0000-0003-1259-2827 and Spry, L. ORCID: 0000-0002-1473-1205, 2021. Measuring customer behavioural engagement in online brand community. In: 23rd Academy of Marketing Science (AMS) World Marketing Congress (WMC), University of Queensland, Brisbane, Australia, 14-17 July 2021. (Forthcoming)

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Item Type:	Conference contribution
Creators:	Poorrezaei, M., Pich, C. and Spry, L.
Date:	July 2021
Identifiers:	Number Type 1300251 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	24 May 2021 08:33
Last Modified:	24 May 2021 08:33
URI:	https://irep.ntu.ac.uk/id/eprint/42908

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