Measuring customer behavioural engagement in online brand community

Poorrezaei, M. ORCID: 0000-0002-0725-3209, Pich, C. ORCID: 0000-0003-1259-2827 and Spry, L. ORCID: 0000-0002-1473-1205, 2021. Measuring customer behavioural engagement in online brand community. In: 23rd Academy of Marketing Science (AMS) World Marketing Congress (WMC), University of Queensland, Brisbane, Australia, 14-17 July 2021. (Forthcoming)

Full text not available from this repository.
Item Type: Conference contribution
Creators: Poorrezaei, M., Pich, C. and Spry, L.
Date: July 2021
Identifiers:
NumberType
1300251Other
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 24 May 2021 08:33
Last Modified: 24 May 2021 08:33
URI: http://irep.ntu.ac.uk/id/eprint/42908

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